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Tuesday, 4 June 2013

Animal Planet Mermaids Documentary Draws Record Number of Viewers

'Oh sweet sirens of the sea, how much the world does long for Ye'. While Animal Planet managed to achieve a record number of viewers for their most recent Mermaid documentary, there's definitely a tongue in cheek attitude behind the project that deserves at least a degree of appreciation for pulling the whole stunt off. As much as the 3.6 million viewers who tuned into the documentary may have been hoping to get a good check out of Wanda's fins, the fact is that the project was little more than a publicity stunt that has, weirdly, actually worked. Following up from last years Mermaid: Body Found, this episode promised not just startling new footage but also the support of respected marine biologists in the production of the show. This was enough to get the viewers interested, at least in a core demographic - it is estimated that half of the shows viewers were part of the influential 25-54 year old group (who tend to decide what goes on the tv). ...

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